In partnership with UNDP (1)


We've joined forces with YouTube’s Creators for Change to tackle online extremism by training influential video creators in the region. 

Through this dynamic, global initiative, some of Asia's most popular YouTube creators have participated in boot camps to identify new ways to tackle extremist ideologies through messaging on their widely-watched videos. Following these boot camps, three of the best project proposals from creators in each participating country will receive funding, promotion, expert mentorship from NGOs, and tailored support events to create a video addressing social issues they observe in their communities.

As the first partnership between UNDP and Google-subsidiary YouTube, this represents another marked effort to tackle the region’s biggest development issues by exploring emerging alternative solutions.

Extremism online in Asia

While it has brought about numerous positive changes worldwide, in recent years the internet has also become a key platform for extremists to spread their ideologies. Extremist organisations have proven adept at using social media to expand their following, increase their presence, and create knowledge for potential terrorists.

Merely responding to the influence of extremists online falls short of addressing real issues ordinary people face in their lives. Spaces such as YouTube can offer powerful narratives and information to not only counter extremist content, but to create new ideas and solutions to the on-the-ground challenges confronting societies today, from hate-speech and xenophobia, to discrimination on the grounds of gender, sexuality, or socio-economic background.

With over half of millennial subscribers claiming a YouTuber changed their life and with 70 per cent believing that YouTubers influence popular culture, this is an exciting opportunity to instigate global social change and promote positive, empathetic voices in the online space.

What we got up to at the national boot camps



In Malaysia, we were joined by Ambassadors Nadir Nahdi from BENI and The Ming Thing, who emphasised the importance to sharing honest, compassionate, and humanising stories with video audiences to help cultivate positive online communities. Check out the photos here.


The Philippines

Janina Vela, our Ambassador for the Philippines, talked about the responsibility YouTubers have to create valuable support networks for those struggling with bullying, anxiety, and loneliness, while TV host Jules Guiang spoke about social bias. Check out the photos here.



Duo Picnicly lead the discussions in Thailand about unconscious bias and social stereotypes, fake news, and the duty social influencers have to check their facts before sharing on their platforms. Check out the photos here.



It was a star-studded day with YouTubers Gita Savitri Devi and Martin Anugrah from the Cameo Project hosting, actress-come-activist Hannah al Rashid speaking to the Creators about the online hate-speech targetting women, the return of Nadir Nahdi from BENI, and a panel of Cameo Project's Yosi Mokalu, Usama from Duo Hartabah, and Ali Ghifari from Film Maker Muslim. Check out the photos here.

Ambassador Videos

Meet the YouTube Creators for Change

YouTube Creators for Change is a global initiative dedicated to amplifying and multiplying the voices of role models who are tackling difficult social issues with their channels. From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, these creators are helping generate positive social change with their global fan bases.

The Cameo Project - Creators for Change

Cameo Project have been appointed as YouTube Creators for Change Ambassadors. Cameo will conduct workshops in 10 different cities across Indonesia.

Gita Savitri Devi - Coexist

Film Maker Muslim - Diversity

Press and Media


UNDP, Google join forces with Asian YouTubers to challenge extremism online

Read the full press release here.

Questions? Contact us!

Press Enquiries
Mailee Osten-Tan (

Project Enquiries
Odhran McMahon

Creators for Change Ambassadors for Asia

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©The Ming Thing/ Instragram

The Ming Thing More here.

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©BENI/ Instagram

BENI More here.

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©Picnicly/ Instagram

Picnicly More here.

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©Janina Vela/ Instagram

Janina Vela More here.

©Duo Hartabah/ Instagram

Duo Hartabah More here.

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©Gita Savitri Devi/ Instragram

Gita Savitri Devi More here.

©Cameo Project/ Instagram

Cameo Project More here.

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©Film Maker Muslim/ Instagram

Film Maker Muslim More here.

More of our work in Governance and Peacebuilding

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Understanding extremism requires understanding the people it affects. #ExtremeLives is a series of Facebook Live broadcasts from countries across the region, including Indonesia, Malaysia, the Philippines and Singapore, covering on-the-ground stories of violent extremism. More

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The N-Peace Network

N-Peace is a UNDP flagship initiative founded in 2010 to commemorate a decade of UNSCR 1325 implementation via the Women, Peace and Security (WPS) agenda. Through its yearly N-Peace Awards, the initiative aims to recognise the powerful stories of peace-builders and activists in the region who embody the WPS agenda. More

UNDP Around the world

You are at UNDP Asia and the Pacific 
Go to UNDP Global