We've joined forces with YouTube’s Creators for Change to tackle online extremism by training influential video creators in the region.
Through this dynamic, global initiative, some of Asia's most popular YouTube creators have participated in boot camps to identify new ways to tackle extremist ideologies through messaging on their widely-watched videos. Following these boot camps, three of the best project proposals from creators in each participating country will receive funding, promotion, expert mentorship from NGOs, and tailored support events to create a video addressing social issues they observe in their communities.
As the first partnership between UNDP and Google-subsidiary YouTube, this represents another marked effort to tackle the region’s biggest development issues by exploring emerging alternative solutions.
While it has brought about numerous positive changes worldwide, in recent years the internet has also become a key platform for extremists to spread their ideologies. Extremist organisations have proven adept at using social media to expand their following, increase their presence, and create knowledge for potential terrorists.
Merely responding to the influence of extremists online falls short of addressing real issues ordinary people face in their lives. Spaces such as YouTube can offer powerful narratives and information to not only counter extremist content, but to create new ideas and solutions to the on-the-ground challenges confronting societies today, from hate-speech and xenophobia, to discrimination on the grounds of gender, sexuality, or socio-economic background.
With over half of millennial subscribers claiming a YouTuber changed their life and with 70 per cent believing that YouTubers influence popular culture, this is an exciting opportunity to instigate global social change and promote positive, empathetic voices in the online space.