Malaysia - Vehicle Number Plates for Tiger Conservation


Malayan tiger is an engagered species that numbers around 500 or less, found only on the Malay Peninsula and in the southern tip of Thailand. In Malaysia, the Central Forest Spine (CFS) – about 5 million hectares of natural forestlands - is the main habitat of the Malayan Tiger. However, the CFS is encountering lack of sustainable financing for adequate management of its forests and habitats.

(Learn more about Malayan Tigers)

In efforts to finance a government-devised National Conservation Trust Fund, UNDP Malaysia looked to local sources of funding through involving Malaysian citizens in conservation efforts to ensure long term sustainability, and create national ownership -  something beyond donating money or paying a green tax.  



UNDP Malaysia decided to create specially designed vehicle license plates for which people pay an extra amount that goes to wildlife conservation. The target audience would be:

  • 21-55 Years old Malaysia Residents
  • Car Owner
  • Animal Lovers
  • Environmentalists
  • People who care about Malaysia Sustainability
  • Medium education level

Even if only 1% of Malaysia’s 20 million vehicles bear the tiger plate, it could generate 6 million USD at 30 USD per number plate per year.

As it is being currently tested in Malaysia, if successful, this scheme can be extended to vehicles in Singapore which also depends on the CFS for its water. This will furthermore, test out an innovative bilateral initiative which other countries in Asia and beyond could follow.


Last updated: June 8, 2015

UNDP Around the world

You are at UNDP Asia and the Pacific 
Go to UNDP Global